TLD needs TLC - Huh? www.areyoureadyforanything.holycow-whatsthesuffix

If you're not following it, you need to - the new TLD's (top level domains) on their way.  For a long time, we were used to the .com, .edu, .mil, .gov, .net and .org, along with the country ID'd suffixes.

They were joined by .biz, .info, and a few others some years later.

Now, ICANN and disciples are considering hundreds - make that thousands or even hundreds of thousands - of new TLD's.  It's all based on whether you have the cash.

So, what does that mean?

Well, if you have the dough, you could enable .mcd.  Then the URL might be bigmac.mcd and qp.mcd (which redirects to quarterpounder.mcd) or supersize.mcd or just mcd.mcd).  (I doubt if there will ever be salads.mcd.)  Other companies can do the same.  Individuals, too, if they have the bucks.

So, is it important?  Well, here are a couple of things to think about:

• To now, it's been pretty important to have .com if you were a commercial operation.  Owning .com meant that all you really had to communicate to clients and prospects was the site name (the preamble before the "dot".)  Google, Target, and the thousands of others.  As long as you had .com, you could be fairly sure that folks would find you.  It's why, so often, those with .org (the noncommercials) or the .gov's got passed over.  It's also why some folks got the shocks of their lives when they thought they were going to a government site but accidentally entered .com as the suffix and were directed to porn sites created by some enterprising-if-not-up-and-up folks.
  
  But think about it.  We made sure to get .com and off we went, promoting the site name.  Heck, even some of the browsers autocompletes added .com unless you typed something else.
• The second point is that we got those .com names based on trademarking.  After the squatters regulations were passed, we were protected.  Of course, Nissan Motors and The Nissan Restaurant in Clayton, MO. had the same right to the nissan.com URL if they had trademarked their name; in general, the big guns won out and the smaller ones drifted to nissanrestaurant.com or some permutation.  That said, how do you deal with all the possible new TLDs?  Should Intel be able to own intel.com plus .intel plus .chip and any other they want?  Should it be one to a customer?  Is it one more example of the golden rule (Them with the gold...you know)?

So it'll be interesting.  It hasn't been fleshed out but, like the rest of the web's development, we'll have innovation, forward movement followed by resolution (translation:  somebody will do something neat and new.  It'll take hold.  A bunch of otherbodies will fight to take it over or to force it into public domain, and it'll be resolved.

But this'll be a fun ride.  And, it'll mean new business as we get called upon to "get that URL out there!"  We'll have to think about the whole URL.  And with hundreds of thousands of them, it'll be a real challenge.  It means the whole URL is going to need that tender loving care.  Can you imagine the number of  '60's rock tunes that are going to be licensed just to reinforce URLs?  Hot damn.  Bring it on.  Just no Anne Murray. 

Gonna go now.  I want to register .wtf   The money I could make on that, ooooooooh.

http://www.icann.org/
http://www.readwriteweb.com/archives/icann-reveals-new-top-level-domain-applicants.php
http://www.commlawblog.com/2012/08/articles/internet/new-broadcastrelated-top-level-domains-proposed-to-icann/

Gone in Sixty Seconds

The star of this one isn’t Nicolas Cage and the title really isn’t as above but rather, Obsolete in 18 Months.

Technology keeps marching, for sure but now it’s double time or better. Maybe it’s the technology or maybe it’s just churning the masses and generating new purchases.

Hey, I can understand true advances but the one I’m writing about is not. It’s an “upgrade” by what you want to think is one of the good guys. Google.

Google and T-Mobile launched the MyTouch and Android pairing. Pretty good competition for iPhone. Worked great. I bought one. The Android platform is open source and thousands of folks are developing apps. I’m amidst one right now.

Well I was – until awhile ago. The phone slowed to a crawl. Sometimes locked up, even rebooted on its own. But the biggest annoyance is that the touch screen runs slowly, often responding to a touch long after a finger has left it. And with that, slow screen changes including over a minute for the screen to rewrite itself after dialing a phone call or reading an email.

Calls to T-Mobile were a laugh with the first one beginning with, “Have you turned your phone on and off?” Well actually, it didn’t begin there. It began with them asking if I was aware of a certain promotion…I had to remind them that they shouldn’t be pushing anything on me while my phone was misbehaving.

At first, the person denied that it was a common issue – until I pointed to pages on T-Mobile’s own forums and all of the problems and complaints posted. Then she admitted that, well, there have been some other calls. Well, if the calls were like the posts, people aren’t happy. In fact, they’re angry at both T-Mobile and Google

There were no improvements after the first call. Reset a lot of things, turned off one app that had decided to run all the time, but no improvements.

I made a trip to the T-Mobile store. “You’re not alone,” the kind guy behind the counter said. “I probably had five or six others just today.”

“So what is it?” I hoped for an instant fix.

“Google.” Well, Android 2.2, to be specific,” he smiled.

I wasn’t smiling as he continued, “1.6 was fine but when they went to 2.2, the MyTouch 3G saw all sorts of problems. Looks like your phone has most of them.”

“How do I fix it?”

“Go back to 1.6,” he said. But you don’t have long on your contract…stick it out and get a different phone.”

That wasn’t the right answer. Especially when he said the alternative was to go back to 1.6 which meant wiping everything on the phone, reverting to the old version of Android and reloading it all. I asked if there was a patch coming for 2.2 which would fix the problems and he said it wasn’t likely.

OK, off to the web. The guy was right. Lots of folks getting burned by a non-caring Google. At least that’s how it seemed. Apparently, I was lucky. At least my alarm still worked and I could get text messages. But as I read the complaints and checked them out, I found I had even more issues. Battery life, for sure and keyboard freezes. Now I get the battery life issue – a newer OS may be running more items in the background and it’s all those cycles in CMOS that suck current – but keyboard freezes? C’mon, Google. A $600 stock price doesn’t give you the right to ignore your customers…unless your goal is a $300 stock price!

Next came another call to T-Mobile. “May I have your phone number?” he asked.

“You mean the one the automated system already had me type in?”

“Yes.”

“XXX XXX XXXX.”

“And the last four of your social…”

“And you mean the ones the automated system already me type in?”

“I’m sorry. That information doesn’t come over to us.”

“Why?”

“Uh…”

“Never mind. I know it’s not you. Let’s hope someone actually listens to the recording you’re making for ‘training’ purposes. Where do we start?”

“First, let’s turn your phone off and back on.”

I resisted the urge to stick my hand through the phone. “OK, but if you have any of my account history in front of you, you know this is going to take some time.

“That’s OK.”

So we waited…and waited. Did get to talk about weather.

“OK. We’re back up. I counted almost four minutes. How about you?”

“I’m sorry sir. How is it working? Can you open an app?”

The first one opened perfectly, as fast as I touched it. But when I closed it out and opened another, it slowed to its usual crawl. After some investigation, he was hard-pressed to believe that no one had told me that 2.2 allowed me do move apps from the phone to the SD card and that that should clear everything up.

The migration started…and stopped. “These apps have the “Move to SD Card” option greyed out,” I told him.

“Yeah. Some don’t work except on the phone.”

One after another gave me no option but to leave the app on the phone. But convinced that moving the apps would free up needed phone memory, I made a mistake. I told him that I could do these changes without holding him up and I’d call back if there were further problems. He thanked me, promised he had noted everything in my account history and hung up.

I moved another eight or 10 applications to the SD card then restarted the phone. The house of hope fell in on reboot. No better. I mean no better.

Another browse session just showed more disappointed users. I called T-Mobile customer care again and, as you would expect, went through the same restating of my information as before. I got to an unsympathetic lady who

• Read my account history

• Confirmed that a lot of people were having the problem

• Asked if I had turned the phone off and back on

• Disagreed when I asked her if she thought that Google and T-Mobile have rendered my phone obsolete (“…after all, you can revert to Android 1.6 and your phone will work…” she said.) – as if somehow asking me to spend hours fixing a problem brought about by an “upgrade” was fine with her

• Told me she didn’t know how to get my message (that Google and T-Mobile have to provide support for their products or say goodbye to consumers) to her supervisor or others in “management”

So, with an 18 month old phone, I’m on the make again. This time, though, it’s for a new service provider as well as new phone. I’d say, “Farewell, Android, [Aquarius] and we thank you,” but the astronauts on Apollo 13 were saved and Aquarius helped. Android burned up on reentry.