Jonah, I just don’t get it. Every word in that spot
is perfect. The visuals are great, there’s a call
to action, and the inherent drama of the product
is, well, dammit, it’s smack in your face. Why
the hell would it test so poorly.
(beat) …and bring the client’s wrath right down on
the two of us?
Their eyes meet and what should have been a return to their original positions turns to a lock on one another. They hold that pose for a number of seconds. Then what one would imagine to be am upcoming admission of love for one another brings something else.
It’s (beat) it’s…
Jonah’s realization comes with great force.
It’s missing music! That’s what’s wrong. We need
Think this. Think MUSIC. That’s what’ll SAVE (beat)THIS (beat) SPOT.
|Dennis Haysbert (R)|